Welcome and thank you for visiting our AgentForce blog site. We were so amazed at the Salesforce AgentForce platform we couldn’t resist talking about it and sharing what we’ve built so far with this amazing tool as well as what we’ll build with all of you in in 2025 and beyond.
Where we’ve come from:
This year we have been celebrating and learning along the way how to harness the amazing AI tech. At TrailBlazer DX this year in March, Hunter and I presented an early peek at the art of the possible using AI in Salesforce.
As Hunter demoed he took unstructured data from a call with a sales reps, fed that text to an LLM which created custom records in Salesforce that determined Intent, Persona, Next Best Products, Next Best Follow Up Steps and more. We continued to show how you can make that actionable in Marketing Cloud by creating dynamic segments, 1-to-1 content at scale and customized next best steps actions for sales.
For a more detailed breakdown of the solution please review our blog on our partner site handsonsfmc.com: https://handsonsfmc.com/how-to-leverage-ai-unstructured-data-in-marketing-cloud-advanced-segmentation/
The preseentation
We evolved with the launch of AgentForce:
At Dreamforce we were blown away just like everyone else at AgentForce and adjusted our presentation and our offering as we had presentations lined up at NorthEast Dreamin: https://northeastdreamin.com/ and MarDreamin: https://mardreamin.com/
As Hunter demoed at Mardreamin in early November leveraging Prompt Builder took weeks of coding tech to transform the unstructured data down to only hours. Plus the AI trust layer was a huge improvement from a security standpoint:
Here’s our 2.0 version of the AI presentation where Hunter upgraded his AI tech:
What’s next in our Journey:
We’ve got an exciting list of events coming up to continue to explore the amazing possibilities of AgentForce.
1.) Hands-On In Person AgentForce Training with the Salesforce Marketer Community Group Boston
Join us Wednesday, January 15th as we host one of many in-person AgentForce training sessions. https://trailblazercommunitygroups.com/events/details/salesforce-salesforce-marketer-group-boston-united-states-presents-agentforce-community-tour-boston-usa-part-i/
Where: 155 Seaport Blvd, Boston
When: 5:30 – 7:30 pm EST
What: Hands-On building of AgentForce Agents. No experience necessary, just bring your laptop.
Topic: We’ll be walking through the training covered here: https://developer.salesforce.com/agentforce-workshop/getting-started/overview
We are planning two more in-person sessions as well.
2.) Hands-On Virtual AgentForce Sessions with the Salesforce Marketer Community Group Boston
Join us Monday, January 20th as we host one of many in-person AgentForce training sessions. https://trailblazercommunitygroups.com/events/details/salesforce-salesforce-marketer-group-boston-united-states-presents-agentforce-hands-on-session-i-set-up-your-org-amp-create-your-first-agent/
Where: Virtual
When: 8am – 9am EST
What: Hands-On building of AgentForce Agents. No experience necessary, just bring your laptop.
Topic: We’ll be walking through the training covered here: https://developer.salesforce.com/agentforce-workshop/getting-started/overview
3.) Join us at Trailblazer DX 2025 in San Francisco, March 5-6 “Agentforce Driven Marketing Automation in Marketing Cloud”
Join us in San Fran for our latest iteration on how you can leverage AgentForce to drive amazing Marketing Automation in Marketing Cloud.
We’ll be posting a ton in the coming weeks and months. Thank you again for viewing and let’s learn the amazingness of AgentForce together!
Let's learn AgentForce Together! 